Well, hello. Let’s get to know each other.
I've spent 15 years working at the intersection of audience, editorial, and digital strategy and the through line in all of it has been the same question: how do you build something people actually want to come back to?
At The Baltimore Banner, I helped build a nonprofit newsroom from scratch into Maryland's top news source, growing the organization to 62,000 paid digital subscribers and architecting the editorial and brand strategy behind its expansion from a city-focused startup to a statewide newsroom. I was part of the editorial team that won the 2025 Pulitzer Prize for Local Reporting.
Before that, I was Deputy Managing Editor for Visual and Immersive Experiences at Education Week, where I led a full platform overhaul including UX, product strategy, CMS migration, and brand repositioning. And before that, five years at The Baltimore Sun, where I led the audience, social media, interactive design, and visuals teams through one of the most consequential periods in the city's history.
I am a Poynter Executive Fellow and a graduate of UNC Chapel Hill. I'm currently pursuing an MBA at UNC Kenan-Flagler Business School as a Forte Fellow.
I mentor early-career journalists through Digital Women Leaders and the UNC Hussman School of Journalism and Media because building the next generation of media leaders matters as much to me as the work itself.
How I Work
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I start with the audience.
Every strategy, every product decision, every brand choice starts with the same question: who are we trying to reach, and what do they actually need?
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I work across the whole org.
The best audience strategies don't live in one department. I'm comfortable working across editorial, product, marketing, and revenue, and I know how to get those teams aligned around a shared goal.
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I'm hands-on.
I don't just advise from a distance. I get into the work: the data, the copy, the design decisions, the hard conversations. I'm a thought partner and an executor.
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I use data to make decisions, not to avoid them.
Analytics matter. But numbers don't tell you what to do, they tell you what's happening. I help organizations use data to make better editorial and strategic decisions.
Experience
Executive Editor
Atlas Obscura · 2025–2026
Managing Editor
The Baltimore Banner · 2022–2025
Deputy Managing Editor, Visual & Immersive Experiences Education Week · 2019–2022
Director of Content
The Baltimore Sun · 2018–2019
Earlier roles in visuals, digital products, and audience
The Baltimore Sun · Baltimore Magazine · Bethesda & Arlington Magazine · Washingtonian · 2009–2018
Recognition
2025 Pulitzer Prize — part of the winning team, Local Reporting, The Baltimore Banner
2024 IRE Award — Investigations Triggered by Breaking News, Key Bridge Collapse
2024 National Headliner Award — First Place, Online Breaking News
2016 Pulitzer Prize Finalist — Breaking News, The Baltimore Sun
Poynter Media Transformation Challenge — Executive Leadership Fellow, 2024
Poynter Leadership Academy for Women in Digital Media — 2017
Full awards list available on request.
Teaching & Mentorship
I've taught at the graduate and undergraduate level since 2013, including at the University of Maryland's Philip Merrill College of Journalism, Towson University, and Georgetown University's Master of Professional Studies in Journalism program.
I also work with Digital Women Leaders and the UNC Hussman School of Journalism and Media to mentor early-career journalists — something I take seriously and make time for no matter what else is on my plate.
When I'm not working, I'm in Baltimore with my partner, son, three dogs, a cat, two guinea pigs and 57 house plants. The plants are thriving. The animals are a lot.
