How I can help
I work with newsrooms, media startups, and nonprofits at the intersection of audience, editorial, and digital strategy. Here's what that looks like in practice.
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The foundation of everything. I help organizations understand who their audience is, what they actually need, and how to build content that earns their loyalty, across every platform. Strategy that's grounded in data and built for real people.
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From website relaunches to editorial products, I help organizations design and build digital experiences that serve their audience and support business goals. I've led CMS migrations, site relaunches, newsletter products, and multi-platform content experiences, and I know how to get cross-functional teams aligned to make them happen.
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A strong brand isn't just a logo, it's a consistent experience across every touchpoint. I help organizations develop and align their visual identity with their editorial voice and audience strategy, from brand audits and design systems to cross-platform visual consistency.
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Audiences become communities when organizations invest in real connection. I help build the strategies and programs that turn passive readers into active participants, through events, engagement frameworks, and the editorial programming that keeps people coming back.
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Platform-specific strategy grounded in audience data and editorial values. I help organizations figure out where to show up, what to say, and how to build the kind of social presence that drives real audience growth, not just impressions.
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For organizations that need senior-level strategic leadership without a full-time hire. I can embed as a Fractional Executive Editor, Chief Audience Officer, or Editorial Director — bringing the experience of a seasoned media executive to your specific challenges, on an ongoing basis.
Speaking & Keynotes
I speak at conferences, leadership programs, and industry events on the topics I know best. My current signature talks:
Audience First: How to build editorial strategy around the people you're trying to reach
Building a Mission-Driven Culture: What it really takes to lead a values-led newsroom or media organization
Leadership for Women in Media: Navigating a complicated industry and building the career you actually want
To inquire about speaking, get in touch.
Workshop Facilitation
I design and lead hands-on workshops for editorial and leadership teams on audience strategy, content planning, brand development, and digital transformation. These are working sessions, not lectures — teams leave with real frameworks and decisions made.
To discuss a custom workshop, get in touch.
How I Work
Project-Based Consulting
Defined scope, clear deliverables, fast impact. Great for audits, strategy sprints, product launches, rebrands, or any challenge with a clear beginning and end.
Fractional Leadership
Ongoing, embedded strategic partnership. I become part of your leadership team for a set number of hours per month — long enough to actually move things forward.