Work & Impact

Strategy, brand, and digital work across newsrooms, media startups, and nonprofits.

Strategic Work

A group of people standing on a blue balcony outside a brick building with large windows and banners displaying the letters 'B B'.

From City to State: Building a Regional Newsroom

The Baltimore Banner needed to grow beyond Baltimore. I helped build the editorial and brand strategy to take it statewide and grow to over 62,000 paid digital subscribers.

READ THE CASE STUDY →
READ THE CASE STUDY → 
Audience Development · Editorial Strategy · Regional Expansion
A maritime scene with a large cargo ship carrying stacked containers, damaged port cranes, and a boat with two people in the water.

Building the Desk That Was Ready When It Mattered

I helped build and operationalize The Baltimore Banner's Express Desk — and when the Francis Scott Key Bridge collapsed, it was ready.

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READ THE CASE STUDY → 
Breaking News · Audience Strategy · Subscriber Retention
An elderly person with gray hair wearing a light gray hoodie and pants standing outside near a brick wall with boarded-up windows and a yellow 'No Trespassing' sign, next to a chain-link fence.

Building a Community-Focused Audience Strategy

Leading the audience, visual, and digital strategy for a journalism project that became part of a Pulitzer Prize-winning body of work.

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READ THE CASE STUDY → 
Community Strategy · Visual Direction · Editorial Product

Projects

Map of the state of Maryland with counties colored in blue, orange, and green.

The Baltimore Banner

A full brand system, color palette, regional identity, logo treatments, and graphic standards, built to scale across an entire state.

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VIEW PROJECT → 
Brand Identity · Visual System · Regional Identity
A color palette chart with sections labeled 'Color-Base', 'Color-Type', 'Color-Icon', and 'Color-Theme', displaying various shades and tones of colors with their respective labels.

Atlas Obscura

Social brand direction and content system for one of the web's most distinctive editorial voices, driving a 40% increase in social referrals.

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VIEW PROJECT → 
Social Brand · Content Strategy · Visual Direction
A color palette with various colors and their hexadecimal codes, including shades of yellow, blue, purple, red, orange, and teal.
A color palette with various colors and their hexadecimal codes, including shades of yellow, blue, purple, red, orange, and teal.

The Baltimore Sun

Brand and editorial direction for one of the country's oldest regional newspapers during a period of significant digital transformation.

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VIEW PROJECT → 
Editorial Brand · Digital Products · Visual Strategy
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Education Week

A full platform overhaul, CMS migration, site relaunch, UX strategy, and editorial repositioning, launched in December 2020.

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VIEW PROJECT → 
 Platform Strategy · CMS · Digital Product

Selected Work

A colorful illustrated scene with a Christmas tree decorated with ornaments and a corgi dog reaching for a star ornament. In the background, there is a city skyline at dusk with buildings and a steaming fireplace on the right side.

Gift Guide 2024
The Baltimore Banner

Art direction for The Banner's signature holiday franchise, a fully illustrated content system built on brand.

Styled illustration showing cars and houses, with cars appearing to be floating above the houses against a purple background.

Auto Thefts
The Baltimore Banner

Audience-first editorial built around real reader questions, data, community voices, and practical information in one package.

A man at a podium with a raised fist, smiling, at an event for the Maryland governor. Behind him are multiple flags and a large sign reading 'Moore Makes History'.

Inauguration Edition
The Baltimore Banner

Art direction and editorial design for The Banner's first and only print product, a special edition distributed at the inauguration of Maryland Governor Wes Moore.

Tell me what you're working on.
I'll tell you how I can help.

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