A woman with short dark hair, hoop earrings, wearing a black top, and a gold necklace with a large floral pendant, smiles against an orange background.

Hey, I’m Emma.

I work with newsrooms, media startups, and nonprofits to build smarter audience strategies, stronger brands, and digital experiences that actually connect.

WORK WITH ME →
WORK WITH ME →
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    Newsroom Leader

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    Audience Strategist

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    Brand Builder

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    Poynter Fellow

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    Pulitzer Prize Team

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    MBA Candidate

My Approach

Audience & Content Strategy

I help organizations understand who their audience is, what they actually want, and how to reach them, across every platform. Strategy that's grounded in data and built for real people.

Digital Product & Brand

From website relaunches to visual identity systems, I design and build digital experiences that reflect who you are and serve your audience well. Your brand should do real work for you.

Fractional Leadership

For organizations that need senior-level strategic leadership without a full-time hire. I embed as a thought partner and executive leader, bringing the experience of a seasoned newsroom executive to your specific challenges.

SEE ALL SERVICES →
SEE ALL SERVICES →
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Work & Impact

Strategic Work

Case studies in audience development, regional expansion, breaking news strategy, and data-informed editorial transformation across traditional and nonprofit newsrooms.

The Baltimore Banner · Atlas Obscura · The Baltimore Sun · Education Week

Projects

Brand identity, art direction, platform strategy, and digital product work; the executional side of building media organizations that connect with their audiences.

Brand Systems · Editorial Design · CMS & Platform · Social Strategy

SEE ALL WORK →
SEE ALL WORK →
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A woman with short hair in profile sitting on an orange chair, smiling with her hand near her mouth in a colorful room with bookshelves.

Meet Emma

I've spent 15 years at the intersection of audience, editorial, and digital strategy — at The Baltimore Banner, Atlas Obscura, The Baltimore Sun, and Education Week. I've built teams, launched products, expanded newsrooms, and helped organizations figure out who they are and who they're for.

I'm a Poynter Executive Fellow, part of a 2025 Pulitzer Prize-winning team, and currently available for consulting engagements and open to full-time leadership opportunities.

I'm based in Baltimore with my partner, son, three dogs, a cat, and 57 house plants.

LEARN MORE →
LEARN MORE →

Got a challenge?
Let’s talk through it.

Tell me what you're working on.
I'll tell you how I can help.

GET IN TOUCH →
GET IN TOUCH →